I build products,not just websites.
Building for the web since 2009. Now a full-stack developer specializing in Shopify Plus, Hydrogen + Oxygen, and headless commerce, shipped end-to-end by one person.
The right build for the store you actually have.
Sometimes that is a well-built Liquid theme and a maintenance retainer. Sometimes it is Hydrogen on the edge. I do both, and I will tell you which one your store needs before you pay for the wrong one.
Theme development, customization and the ongoing work that keeps a store fast and selling. Conversion fixes, PDP work, performance and SEO audits with a prioritized roadmap.
Shopify's React framework on Shopify's edge runtime, when a store genuinely needs it. Rodeo Soul Harmony × The Castellows runs on this.
Theme app extensions, checkout extensibility, payment flows, internal tooling. The SuperSuite Body FBT module is this category.
↳ Headless is a tool, not a default. Most stores do better on a theme.
Six disciplines, done well. Most engagements pull from three or four. Quoted as the whole arc, not parts.
Shopify Plus, themes and headless
Liquid theme development and retainers, plus Hydrogen and Oxygen builds when a store needs them. Conversion work, complex checkouts, performance audits.
Custom dashboards + platforms
Multi-tenant systems, analytics, internal tools. Replace the subscriptions eating your budget.
Migrations + rebuilds
Legacy to modern, zero downtime. WordPress to Astro, Liquid theme to Hydrogen, monoliths to edge.
Backend + integrations
Stripe, payment ops, ERP/CRM data flows, deliverability (DKIM/DMARC), automation pipelines.
CMS + editorial
Headless setups editors actually use. WordPress when it earns its keep, Tina/Keystatic when it does not.
Infra + ops
Cloudflare, Vercel, Proxmox homelab. Boring infra that does not wake you up at 3am.
Rodeo Soul Harmony × The Castellows, headless Hydrogen launch on the Shopify edge.
Hydrogen + Oxygen headless landing for the Rodeo Soul Harmony fragrance launch with The Castellows. Built as a subdomain on Shopify's React framework with full cart round-trip to the parent store.
- ·Hydrogen storefront on Oxygen runtime, subdomain of the parent Tru Western store
- ·Variant-aware Add to Cart flow on the Storefront API
- ·Sticky cart bar that syncs state across page navigations
- ·Video hero with audio toggle and scroll-reveal scent pyramid
- ·Zero cumulative layout shift and zero total blocking time
- StackHydrogen + Oxygen
- Core Web VitalsCLS 0 · TBT 0
- Cart syncStorefront API
Each one a different story.
Clients, on the record.
"Jaime turned around a full QR-activated landing page in under 24 hours — responsive, analytics-ready, and deployed clean. That kind of speed with zero technical debt is rare."
"Jaime built our entire platform — e-commerce, CRM, email campaigns, analytics — all in one place. We dropped every subscription we had and everything runs better than before."
"We needed a landing page for Cannes in two days. Jaime delivered it polished, mobile-ready, and on brand."
"Jaime sorted out my email deliverability, set up DKIM and API integrations I didn't even know I needed. Everything just works now."