Selected work.

Hydrogen + Oxygen headless landing for the Rodeo Soul Harmony fragrance launch with The Castellows. Built as a subdomain on Shopify's React framework with full cart round-trip to the parent store.

Complete website migration for a Chilean skincare brand, from WordPress to a modern Astro + TinaCMS stack with headless WooCommerce for e-commerce.

Custom promotional landing page for Cannes Lions 2025 with interactive discount code copy system and QR code-optimized design for conference attendees.

Replaced a 'Shop at Ulta' redirect across 13 PDPs and 3 fragrance lines with a native Add to Cart flow on Shopify Plus, plus a scent-pill variant selector and a Frequently Bought Together module with multi-line cart add.

End-to-end performance and infrastructure audit on Tru Western, a Shopify Plus storefront, covering 309 URLs across PDPs, collections, content, and headless subdomains.

Technical consulting for professional photographer, including custom domain configuration, email deliverability optimization, and DNS management for Brevo migration.

End-to-end technical and paid-traffic audit on the Gourmand Beauty Shopify storefront, prioritizing fixes by ad-spend impact: performance, accessibility, scripts, structured data, and LCP on PDPs.

Developed and maintained official website for Chilean First Division soccer club, achieving top 15 ranking among Chilean clubs for online presence.

Long-term web development and hosting consultant for Chilean industrial company, maintaining 99%+ uptime over 6 years.

Developed and maintained digital platform serving 6,000+ bank workers union members with integrated web and social media presence.

Founded and operated a web hosting business specializing in WHMCS automation, cPanel management, and custom WordPress development for Chilean SMBs.