Adam Savitch Photography - Web & Email Consulting

Technical consulting for professional photographer, including custom domain configuration, email deliverability optimization, and DNS management for Brevo migration.

Stack

  • DNS
  • Brevo
  • Email Authentication
  • SPF/DKIM/DMARC

Role

  • Technical Consulting
  • Email Deliverability
  • DNS Configuration

Date

Highlights

  • → Configured custom domain and DNS for Brevo email marketing platform
  • → Resolved email blacklist issues and authentication problems
  • → Implemented SPF/DKIM/DMARC for improved deliverability
  • → Provided website improvement consulting
Client Site →
Adam Savitch Photography - Web & Email Consulting

Adam Savitch Photography

Technical consulting engagement for Adam Savitch, a professional photographer based in New York, focusing on email infrastructure and deliverability optimization.

Project Background

Adam Savitch needed to migrate his email marketing to Brevo (formerly Sendinblue) while maintaining professional email deliverability. His existing setup had issues with emails landing in spam folders and domain authentication problems.

Challenges

  • Email deliverability issues affecting client communication
  • Domain blacklisting from previous configuration problems
  • Missing email authentication records (SPF, DKIM, DMARC)
  • Need to migrate to new email marketing platform without disruption

Solution

DNS Configuration

  • Configured custom domain for Brevo integration
  • Set up proper MX records for email routing
  • Implemented subdomain for marketing emails

Email Authentication

Implemented the full email authentication stack:

SPF (Sender Policy Framework)

  • Configured SPF record to authorize Brevo servers
  • Included existing email providers
  • Set appropriate policy for unauthorized senders

DKIM (DomainKeys Identified Mail)

  • Generated and configured DKIM keys
  • Verified signature alignment
  • Tested email signing

DMARC (Domain-based Message Authentication)

  • Implemented DMARC policy
  • Set up reporting for monitoring
  • Gradual policy enforcement

Blacklist Remediation

  • Identified blacklisted IP addresses and domains
  • Submitted delisting requests
  • Implemented measures to prevent future listing
  • Monitored reputation recovery

Results

  • Email deliverability restored - emails now reach inbox
  • Professional authentication - passes all major email checks
  • Clean reputation - removed from blacklists
  • Future-proofed - proper authentication prevents future issues

Technical Details

DNS Records Added

# SPF Record
v=spf1 include:spf.brevo.com ~all

# DKIM Record
[selector]._domainkey IN TXT "v=DKIM1; k=rsa; p=..."

# DMARC Record
_dmarc IN TXT "v=DMARC1; p=quarantine; rua=mailto:..."

Verification Process

  • Used mail-tester.com for comprehensive testing
  • Verified with Google Postmaster Tools
  • Tested across Gmail, Outlook, Yahoo

Website Consulting

In addition to email work, provided technical consulting on:

  • Website performance improvements
  • SEO recommendations
  • Security best practices

Period: 2024 - 2025 Client: Adam Savitch Photography Location: New York, NY (Remote) Client Site: adamsavitch.com