FBS Chile - Federation of Unions Banco Santander

A near decade-long engagement developing and maintaining the digital presence for one of Chile’s largest banking sector union federations, serving over 6,000 members.

Organization Background

The Federation of Unions Banco Santander Chile (FBS Chile) represents workers across multiple Santander Chile unions. They needed a professional digital presence to communicate with members, share news, and coordinate union activities.

Challenge

When I started in 2014, the federation had minimal digital presence:

• No centralized website for members
• Communication relied on physical meetings and printed materials
• No way to quickly reach all 6,000+ members
• Competing with employer’s polished corporate communications

Solution

Member Portal

Built a comprehensive WordPress-based portal featuring:

• News and announcements section
• Document repository for union agreements
• Event calendar for meetings and activities
• Contact forms for member inquiries
• Mobile-responsive design for access anywhere

Digital Transformation Strategy

Implemented a complete digital communication strategy:

• Website as central hub for all information
• Social media integration (Facebook, Twitter)
• Email newsletter system for important updates
• WhatsApp broadcast coordination

Content Management

• Trained internal staff on WordPress content updates
• Created easy-to-use templates for common posts
• Established content calendar for regular updates
• Provided ongoing support for special campaigns

Technical Implementation

WordPress Setup

• Custom theme matching federation branding
• Optimized for performance on mobile devices
• SEO configured for union-related searches
• Multi-author system for different union branches

Integration Points

• Social media auto-posting for news articles
• Email subscription management
• Document management for PDFs and agreements
• Event registration system

Impact

Reach

• 6,000+ members with access to union information
• Instant communication for urgent matters
• Document access 24/7 from any device
• Increased engagement through social integration

Organizational Benefits

• Reduced printing and distribution costs
• Faster response to employer announcements
• Better coordination between union branches
• Professional image matching corporate communications

Long-term Partnership

This 9-year engagement (2014-2023) demonstrates:

• Trust built through consistent delivery
• Adaptability as technology and needs evolved
• Understanding of organizational communication needs
• Commitment to serving the membership effectively

Period: June 2014 - March 2023 Client: Federación de Sindicatos Banco Santander Chile Members Served: 6,000+ Live Site: fbschile.cl