SuperSuite Body is a fragrance line by Tru Fragrance + Beauty, sold on its own Shopify Plus storefront. The brief was a PDP modernization on a live store. The team wanted to capture conversions on-platform instead of redirecting traffic to Ulta, and to add a Frequently Bought Together moment that actually moved units.
I replaced the “Shop at Ulta” redirect across 13 PDPs and 3 fragrance lines with a native Add to Cart flow. The variant selector was redesigned as scent pills that map cleanly to size and concentration on the same PDP, so the customer never has to leave the page to compare options. The Frequently Bought Together module is backed by a small theme app extension that surfaces FBT data and lets a customer add multiple lines to the cart in a single click.
Everything was additive on the existing theme. No disruption to the live store, no rebuild, no migration. Just clean conversion path on the PDPs that matter.